By Kirk Bannerman
I've had many active and enthusiastic business team members that
were their own worst enemies because they exhibited the classic
"flea on a griddle" behavior pattern and jumped around chasing
one business opportunity today, and then another one tomorrow
without ever putting in enough sustained and focused effort to
reasonably give themselves a chance to succeed at any of them.
I can really relate to this situation since I briefly fell prey
to this same "dog in a meat market" syndrome when I first started
my own home based business a few years ago. I caught myself
trying to chase several different opportunities at once and not
being very successful with any of them.
There are so many home business opportunities (some real, some
not) that it takes real personal discipline to avoid the
scattergun approach...you know, throw enough against the wall
and something is bound to stick. In the early going, it is
really important to resist this temptation and to stay tightly
focused on a single business.
Some will argue that "I don't want to have all my eggs in one
basket". To those people I say, diversification is fine, but
only after you have achieved solid success with your initial
business. A premature attempt at diversification will quite
likely cause a loss of focus and actually slow down your
If your main marketing vehicle is a website, you can fairly
easily leverage your initial success and effectively promote a
few other complimentary and closely related home based business
propositions from the same website.
However, it is important not to go overboard and offer too many
choices to visitors to your website. If you do, there is a good
chance of confusing your visitors to the point where they will
take no action and you have, in effect, diluted the effectiveness
of your website.
Whatever you decide to do, you will need to stick with it for a
reasonable length of time (give it at least one year) and put in
a solid and sustained effort. Stay focused and don't get
discouraged. As much as you would like it to be, starting and
developing a real home based business is certainly not an instant
About the author:
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.
Visit his website at
Legitimate Home Based Business for more details.
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